By Wayne William Cipriano
It’s FREE! Yes, my friend, it is ABSOLUTELY FREE!
When we see or hear those words we wonder about the subject, the item, the service being offered to us.
Of course, depending on what is being offered, we have different questions, but there is one thing about which we can be completely certain: what ever it is, it ain’t FREE!
“This bottle of Miracle Cure For Whatever Ails You will be sent to you free of charge, all you have to do is pay shipping and handling.”
“The revolutionary technique for making millions of dollars buying and selling used automotive tires is totally free. Anyone can do it and it is yours FREE when you purchase the WonderBra.”
“Yes, we offer FREE meals to anyone who comes by; yes, ABSOLUTELY FREE meals that do not cost you a penny! All you have to do is spend nine short hours listening to our new understanding of that age-old question.”
We have several dictionaries in our home and I will not bore you with all the ‘official’ definitions of the word free, but they all pretty much agree: it is free when you get something and they get nothing. That’s free.
Now, take a moment and think about this … what have you ever received that was really FREE?
There’s a conversation starter, wouldn’t you say?